Illustration design is a type of graphic design that involves lively, unique drawings, often with a touch of humor. This is in contrast to more straightforward types of digital design, which tend to use tools to create shapes and effects, rather than drawing freehand. If you want your design to have personality and playfulness, illustration design is a good choice over photography or traditional graphics

A professional illustration designer will be able to give you guidance on how best to proceed with your illustration design. However, you should prepare for the project by thinking generally about the style of illustration you want and what you want the illustration(s) to include. Look at sellers on Fiverr or elsewhere online to find illustration examples you like, as well as those you don’t.

A good illustration design is memorable and pleasing to look at. While of course you want your illustration to be created by a skilled artist, everyone will have different opinions on what is a “good” illustration, since it’s very subjective. What’s most important is that it fits your needs and captures the visual essence you’re hoping for.

Once you’ve identified a pool of freelance illustration candidates based on skills and availability, look at their experience and browse their gig gallery. Look at previous illustration examples to get a sense of their style, and choose the candidate whose illustration style you like best. You can contact them before ordering, explain your project requirements, expectations, and budget, and provide examples of work you like by the seller or someone else as a visual reference.